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Otani Tyres

Otani Tyres

Driving Brand Visibility Through Innovative Exhibition Design
Mercer Exhibitions partnered with Otani Tyres to deliver a striking bespoke exhibition stand at the Road Transport Expo (RTX) 2026, held at NAEC Stoneleigh.
 
Combining bold architectural features, prominent branding and custom-manufactured tyre display holders, Mercer created a professional exhibition environment designed to showcase Otani’s commercial vehicle tyre range.
 
The stand featured distinctive curved structures, dedicated product presentation areas and an open-plan layout, creating an engaging space for fleet operators, transport professionals and industry buyers to explore Otani’s products.

The Challenge

Otani Tyres sought to create a standout presence at the Road Transport Expo, aiming to:
 
  • Showcase its commercial vehicle tyre range within a visually striking and professional exhibition environment.
  • Incorporate bespoke tyre display solutions that would present products effectively while maintaining a clean and organised stand layout.
  • Maximise brand visibility across the busy exhibition hall and attract transport industry professionals.
  • Create an accessible space where visitors could examine tyre products and discuss their requirements with the Otani team.
  • Deliver a distinctive exhibition stand that reflected the brand’s position within the commercial vehicle tyre market.

Our Approach

Mercer Exhibitions responded with a tailored exhibition stand design and build solution, combining bespoke fabrication with practical product display features:
 
  • Bespoke Exhibition Stand Design: Created a distinctive exhibition space featuring bold curved architectural structures, contemporary finishes and Otani’s recognisable blue and white branding.
  • Custom Tyre Display Holders: Designed and manufactured bespoke tyre holders to securely present Otani’s commercial vehicle tyres, allowing visitors to examine the products while maintaining an organised exhibition environment.
  • High-Level Exhibition Branding: Incorporated prominent elevated Otani signage and large-format branded panels to maximise visibility across the exhibition hall.
  • Specialist Product Presentation: Developed dedicated display areas for tyres of different sizes, ensuring the products remained the focal point of the exhibition stand.
  • Contemporary Stand Layout: Combined open visitor access with carefully positioned product displays and branded counters, creating a welcoming space for discussions with fleet operators and industry professionals.
  • Complete Exhibition Stand Delivery: Managed the production, installation and dismantling of the exhibition stand, providing Otani Tyres with a complete exhibition stand design and build service.

Results

The collaboration delivered a distinctive and professional exhibition presence at the Road Transport Expo 2026:
  • Enhanced Brand Visibility: The prominent overhead branding and striking curved stand structures helped Otani establish a recognisable presence within the competitive transport exhibition environment.
  • Effective Product Presentation: The bespoke tyre holders provided a practical and visually appealing way to showcase commercial vehicle tyres, making individual products easily accessible for viewing.
  • Memorable Exhibition Design: The combination of bold architectural features, branded displays and specialist product presentation created a distinctive exhibition environment.
  • Engaging Visitor Experience: The open-plan layout allowed visitors to explore the tyre range and engage directly with the Otani team.
  • Successful Exhibition Delivery: Mercer Exhibitions delivered a bespoke exhibition stand combining creative design, specialist fabrication and practical product display solutions.