Mercer Exhibitions was delighted to continue its partnership with Knorr-Bremse, delivering a bespoke exhibition stand for the second consecutive year at the Road Transport Expo (RTX), held at NAEC Stoneleigh.
Working with the fantastic Knorr-Bremse team for a second year at one of our favourite events made this project particularly rewarding. Combining bold overhead branding, dedicated product displays and a contemporary exhibition layout, Mercer created a professional environment that showcased Knorr-Bremse’s commercial vehicle technology and aftermarket solutions.
The stand was designed to balance strong brand visibility with practical functionality, providing an engaging space for visitors to explore products and connect with the Knorr-Bremse team.
The Challenge
Knorr-Bremse sought to build on its previous exhibition success at the Road Transport Expo, aiming to:
Showcase its commercial vehicle components, braking technology and aftermarket solutions to transport industry professionals.
Create a highly visible exhibition presence that reinforced Knorr-Bremse’s position within the commercial vehicle sector.
Incorporate dedicated product display areas to present technical components clearly and professionally.
Provide a welcoming environment for networking, product discussions and engagement with fleet operators, engineers and industry partners.
Deliver a consistent and recognisable brand experience while building on the success of the previous year’s exhibition.
Our Approach
Mercer Exhibitions responded with a tailored exhibition stand design and build solution, combining prominent branding with practical product presentation:
Bespoke Exhibition Stand Design: Created a contemporary exhibition space incorporating Knorr-Bremse’s distinctive blue and white corporate branding, with an open-plan layout designed to encourage visitor interaction.
High-Level Exhibition Branding: Incorporated a prominent overhead branded structure to maximise visibility across the exhibition hall and establish a strong presence within the busy event.
Dedicated Product Displays: Integrated bespoke display plinths and presentation areas to showcase Knorr-Bremse’s commercial vehicle components, allowing visitors to examine products up close.
Digital Presentation: Incorporated wall-mounted digital screens to communicate product information, technical content and the company’s aftermarket messaging.
Branded Meeting and Reception Areas: Designed a welcoming reception counter and comfortable seating areas, providing practical spaces for conversations with transport professionals and potential customers.
Complete Exhibition Stand Delivery: Managed the production, installation and dismantling of the exhibition stand, ensuring a professional finish and a smooth exhibition experience.
Continued Client Collaboration: Worked closely with the Knorr-Bremse team for the second consecutive year, building on an established relationship and understanding of the brand’s exhibition requirements.
Results
The collaboration delivered another successful exhibition presence at the Road Transport Expo:
Enhanced Brand Visibility: The prominent overhead branding and distinctive blue and white stand design created a recognisable Knorr-Bremse presence within the exhibition environment.
