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Wolf Eyewear

Wolf Eyewear

Exhibition Stand Design at 100% Optical 2026

Mercer Exhibitions  continued its partnership with Wolf Eyewear to deliver a striking exhibition stand at 100% Optical 2026, held at ExCeL London.
 
Combining bold overhead branding, illuminated product displays and a contemporary open-plan layout, Mercer created a professional exhibition environment designed to showcase Wolf Eyewear’s collections. The stand brought together multiple eyewear brands within a cohesive space, helping the business connect with opticians, optical retailers and industry professionals.

The Challenge

Wolf Eyewear sought to create a standout presence at 100% Optical, one of the UK’s leading optical industry exhibitions, aiming to:
 
  • Showcase its diverse eyewear collections within an attractive and professionally designed exhibition stand.
  • Maximise brand visibility across a busy exhibition hall, ensuring Wolf Eyewear and its associated brands were easily recognisable.
  • Create dedicated product display areas that would allow visitors to explore eyewear collections comfortably.
  • Provide an open and welcoming environment for meetings, product demonstrations and conversations with optical retailers and industry professionals.

Our Approach

Mercer Exhibitions responded with a tailored exhibition stand design and build solution combining prominent branding with practical product presentation:

  • Bespoke Exhibition Stand Design: Created a contemporary exhibition space with a clean, open-plan layout, allowing visitors to move comfortably between different eyewear collections.
  • High-Level Branding: Incorporated prominent elevated Wolf Eyewear signage and large-format branded display structures to maximise visibility across the exhibition hall.
  • Illuminated Product Displays: Integrated dedicated eyewear display areas with carefully positioned lighting, helping highlight individual frames and collections.
  • Multi-Brand Presentation: Developed distinct branded display zones, bringing together Wolf Eyewear and its associated collections within a cohesive exhibition environment.
  • Functional Meeting Spaces: Incorporated reception counters and accessible product presentation areas to encourage conversations with opticians, buyers and retail partners.
  • Complete Exhibition Stand Delivery: Managed the production, installation and dismantling of the exhibition stand, providing Wolf Eyewear with a complete exhibition stand design and build service.

Results

The continued collaboration delivered a distinctive exhibition presence at 100% Optical 2026:
 
  • Enhanced Brand Visibility: Prominent overhead signage and large-format graphics helped establish a recognisable Wolf Eyewear presence within the competitive optical exhibition environment.
  • Effective Product Presentation: Dedicated illuminated displays provided a professional setting for showcasing eyewear collections to optical retailers and industry buyers.
  • Welcoming Visitor Experience: The open-plan layout created an accessible exhibition space that encouraged visitors to explore products and engage with the Wolf Eyewear team.
  • Continued Client Partnership: The project reinforced the ongoing relationship between Mercer Exhibitions and Wolf Eyewear, demonstrating Mercer’s experience in delivering exhibition stands for returning clients.
  • Successful Exhibition Delivery: Mercer delivered a fully branded exhibition stand combining strong visual impact, practical functionality and effective product presentation.