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Terra Delyssa

Terra
Delyssa:

Exhibition Stand Design at the UK Food & Drink Shows 2026

Mercer Exhibitions partnered with CHO Group to deliver a bespoke exhibition stand for its premium olive oil brand, Terra Delyssa, at the UK Food & Drink Shows 2026 at Birmingham’s NEC.
Combining striking exhibition stand design, prominent overhead branding and an interactive visitor experience, Mercer created an engaging space that showcased Terra Delyssa’s products while helping the brand connect with retailers, distributors and food industry professionals.
Terra Delyssa: Exhibition Stand Design at the UK Food & Drink Shows 2026

The Challenge

CHO Group sought to create a standout presence at the UK Food & Drink Shows, aiming to:
 
  • Showcase Terra Delyssa’s premium olive oil range through a professionally designed exhibition stand.
  • Increase brand visibility and attract retailers, distributors and buyers attending the NEC Birmingham exhibition.
  • Create an interactive experience that would encourage visitors to engage with the brand.
  • Deliver a distinctive exhibition environment that reflected Terra Delyssa’s premium positioning and Mediterranean heritage.

Our Approach

Mercer Exhibitions responded with a tailored exhibition stand design and build solution, combining creative branding with engaging visitor experiences:
 
  • Bespoke Exhibition Stand Design: Developed a visually striking exhibition stand that reflected Terra Delyssa’s brand identity, providing a welcoming environment for product discovery and business conversations.
  • Suspended Exhibition Branding: Incorporated a large overhead hanging banner to maximise visibility across the exhibition hall, helping Terra Delyssa stand out among competing food and drink brands.
  • Interactive Visitor Experience: Designed and manufactured a bespoke putting game, creating a memorable attraction that encouraged visitors to stop, participate and interact with the Terra Delyssa team.
  • Product Display Integration: Created dedicated product presentation areas to showcase Terra Delyssa’s premium olive oil range and support conversations with potential buyers.
  • Complete Exhibition Stand Delivery: Managed the production, installation and dismantling of the exhibition stand, providing CHO Group with a complete exhibition stand design and build service.

Results

The collaboration delivered a distinctive and engaging exhibition presence at one of the UK’s major food and drink trade events:
 
  • Enhanced Brand Visibility: The prominent suspended branding and bespoke stand design helped Terra Delyssa establish a recognisable presence within the busy NEC exhibition environment.
  • Interactive Visitor Engagement: The bespoke putting game created an entertaining focal point, providing opportunities for the Terra Delyssa team to engage with exhibition visitors.
  • Premium Product Presentation: The dedicated display areas provided an effective platform for showcasing Terra Delyssa’s olive oil range to retailers and industry professionals.
  • Successful Exhibition Delivery: Mercer Exhibitions delivered a fully branded exhibition stand that combined visual impact, functionality and visitor engagement, supporting CHO Group’s exhibition objectives.