For the Retail Tech White Label event, Mercer Exhibitions partnered with Barron McCann, in collaboration with Simply AMR, to deliver a stand that combined cutting-edge retail technology with sustainable, immersive design.
This project showcased Barron McCann’s innovative retail solutions while emphasizing sustainability and engaging, hands-on visitor experiences.
Barron McCann, alongside Simply AMR, needed a stand that could:
• Demonstrate retail technology solutions in a hands-on, engaging way.
• Create an immersive brand experience for visitors in a competitive exhibition environment.
• Integrate sustainable practices into design and construction.
We needed a space that reflected our expertise in retail technology, offered a hands-on experience, and aligned with our sustainability commitments.
Mercer Exhibitions delivered a design strategy balancing innovation, functionality, and sustainability:
• Modular Design: Flexible, reusable stand structures to minimize material waste and allow for future adaptability.
• Interactive Zones: Touchscreens, live demos, and immersive experiences to engage visitors directly.
• Sustainable Materials: Recycled fabrics, eco-friendly finishes, and energy-efficient LED lighting.
• Collaboration with Simply AMR: Ensured cohesive branding, seamless technology demonstrations, and impactful visitor experience.
The stand design highlighted Barron McCann’s tech solutions while remaining modular and sustainable, allowing a flexible layout for different events.
• High Engagement: Visitors actively interacted with tech demos, increasing brand exposure and lead quality.
• Sustainable Impact: Reusable structures and eco-friendly materials reduced the stand’s carbon footprint.
• Industry Recognition: Positive attendee and peer feedback reinforced Barron McCann’s reputation for innovation and sustainability.
