Barron McCann

Date

01 Nov - 2024

Role

Art Direction, Web Design, Production

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Barron McCann & Simply AMR:

Elevating Retail Tech Experiences

For the Retail Tech White Label event, Mercer Exhibitions partnered with Barron McCann, in collaboration with Simply AMR, to deliver a stand that combined cutting-edge retail technology with sustainable, immersive design.

This project showcased Barron McCann’s innovative retail solutions while emphasizing sustainability and engaging, hands-on visitor experiences.

The Challenge

Barron McCann, alongside Simply AMR, needed a stand that could:

• Demonstrate retail technology solutions in a hands-on, engaging way.
• Create an immersive brand experience for visitors in a competitive exhibition environment.
• Integrate sustainable practices into design and construction.

We needed a space that reflected our expertise in retail technology, offered a hands-on experience, and aligned with our sustainability commitments.

Our Approach

Mercer Exhibitions delivered a design strategy balancing innovation, functionality, and sustainability:

• Modular Design: Flexible, reusable stand structures to minimize material waste and allow for future adaptability.
• Interactive Zones: Touchscreens, live demos, and immersive experiences to engage visitors directly.
• Sustainable Materials: Recycled fabrics, eco-friendly finishes, and energy-efficient LED lighting.
• Collaboration with Simply AMR: Ensured cohesive branding, seamless technology demonstrations, and impactful visitor experience.

The stand design highlighted Barron McCann’s tech solutions while remaining modular and sustainable, allowing a flexible layout for different events.

Results

• High Engagement: Visitors actively interacted with tech demos, increasing brand exposure and lead quality.
• Sustainable Impact: Reusable structures and eco-friendly materials reduced the stand’s carbon footprint.
• Industry Recognition: Positive attendee and peer feedback reinforced Barron McCann’s reputation for innovation and sustainability.

Mercer Exhibitions helped us deliver an engaging, sustainable, and innovative stand. Their expertise made our collaboration with Simply AMR seamless and impactful.